Reporting Tim Jimenez
By Tim Jimenez
PHILADELPHIA (CBS) - There is a new Andy Warhol exhibit on display at the La Salle University Art Museum.
As soon as you walk into the exhibit, in the museum’s Olney Hall home, one of the first things you see is a quote from the artist himself, “Making money is art and working is art and good business is the best art.”
Klare Scarborough, director and chief curator at the museum, feels that best describes this new exhibit, “Andy Warhol: Portraiture and the Business of Art.”
“It looks at his photographs; Polaroids and prints, from a perspective of his business activities, the networking that he and his colleagues engaged in and the various art collectors he interfaced with, and various members of high society in the 70s and early 80s,” Scarborough explained.
The exhibit was a gift given to the university from The Andy Warhol Photographic Legacy Program.
“Approximately 150 photographs,” Scarborough said. “Including about 100 Polaroids and about 50 black-and-white prints.”
La Salle joins PAFA (Pennsylvania Academy of the Fine Arts) and St. Joseph’s University as the three area institutions receiving the gift from the program. “They donated a total of 28,000 photographs to (approximately) 180 institutions across the U.S.,” she explained. “It sparked a lot of interest in Andy Warhol.”
Many of these photographs are a snapshot into moments of Warhol’s social and business life; social gatherings where he and his associates mingled while trying to get wealthy people to invest in his work. Scarborough thinks La Salle’s business students may enjoy taking a look at how Warhol went about his business.
“It was just one facet of his business enterprise. The networking was one way in which he reached out to clients and really promoted his art work,” she said.
One of the portraits shows Sylvester Stallone in 1980. Next to the photograph there is a journal excerpt from Warhol and you read candid thoughts he had for the actor. It is just one of many portraits that will be on display at the museum until June 28.
For more information, visit http://www.lasalle.edu/museum