By John Ostapkovich

PHILADELPHIA (CBS) – Expecting major growth in Medicaid subscribers under health insurance reform, Independence Blue Cross has made a move to be a major player well beyond its traditional business boundaries.

What do you get when you mix two big Blues with a major provider of Medicaid care?  Well, we’re going to find out, says Daniel Hilferty, President of Independence Blue Cross.

“Independence Blue Cross and Blue Cross/Blue Shield of Michigan will be partnering to expand services to Medicaid beneficiaries nationally through the AmeriHealth/Mercy family of companies,” he said the pair will create “a top-tier, best-in-class Medicaid managed-care organization headquartered in Philadelphia.”

Moreover, Independence Blue Cross, already a co-owner of AmeriHealth/Mercy, is buying the rest of it from Mercy Health System.  Hilferty says it’s an unprecedented time of change in health care and this venture presents a way for the Blues, many of which have had low involvement with Medicaid, to get with the program.

Reported by John Ostapkovich, KYW Newsradio 1060

Top Content On CBSPhilly

More From CBS Philly

Latest Videos
Latest Forecast

Watch & Listen LIVE