PHILADELPHIA (CBS) — Does the thought of buying a bathing suit have you stressed out? You’re not alone. Sixty-seven percent of women said they’d rather go to the dentist than shop for a bathing suit according to a recent survey.
But that attitude could change thanks to a new swimwear line from the company that created Spanx!
A day at the beach, filled with sunshine and the sound of the surf. It’s a place where you don’t have a care in the world.
But before you dip a toe in the water you have to buy a bathing suit.
“Actually walking through here I’m starting to get a bit sweaty,” said one mom on a shopping mission.
“I definitely get anxious,” said another woman.
Alliyah Hill and Mary Williams know the feeling.
“The mirrors are not your friend,” said Mary.
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A new line of swimwear just may be able to ease that anxiety. It comes from Spanx, the under-garment shape-wear line designed to hide figure flaws. The company just unveiled its new bathing suit line at Target called Assets Swimwear by Sara Blakely.
“It’s sort of like cheating without anyone knowing, so you still look beautiful and you don’t feel like you’re doing something extra,” said Target’s Sarah Ortiz. “You have the ability to look classy without compromising what you’re looking for in style.”
Assets Swimwear promises to hide the tummy, slim the hips and a lot more. And that’s exactly what Mary and Alliyah are looking for.
How does it work?
Slimming liners and the extra ruching hide flaws.
“I’m a bit busty and it holds me in and because it’s a tankini and high it tucks in a little more,” said Mary. “This is amazing.”
“In the waist area it’s definitely smoothing me out and it shows that I have some extra curves that I didn’t even know I had,” said Alliyah.
The Assets line has both one piece and two piece swimsuits ranging from $25 to $50.
For Mary and Alliyah it is well worth the price of looking fashionable and feeling good.
Reported by Natasha Brown, CBS 3