PHILADELPHIA (CBS) –  In a new initiative launched today to increase awareness and support of the Philadelphia Orchestra, orchestra officials are asking members of the public to “listen with your heart.”

The orchestra, which recently filed for bankruptcy, hopes that renewed interest will spur additional ticket sales or much-needed donations.

vulgamorenutter side durham Mayor Nutter Helps Philadelphia Orchestra Pitch For Public SupportAfter members of the orchestra played in the lobby of the Ritz-Carlton Hotel (above), Mayor Michael Nutter (far right) joined orchestra president and CEO Allison Vulgamore to make the announcement.

“You may have some fond memories of the orchestra or their concerts but have not been for a while,” the mayor said.  “Now is the time to return.  If you have not made a gift, or haven’t made a gift in a while, today is that day.”

Vulgamore says there are many stories that have never been told about the connection that citizens have with the orchestra.

“Go to our web site,, and give us a story about your relationship with the orchestra,” she said.  “We’re learning a lot about how people know and feel about the orchestra that we never understood.”

She hopes some will choose to return for a performance, make a donation, or put posters in their windows in support of the orchestra.

Reported by Michelle Durham, KYW Newsradio 1060

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