PHILADELPHIA (CBS) - South Broad Street will be lighted day and night thanks to a new addition to the outside of the Kimmel Center.

Ed Cambron, executive director of the Philadelphia International Festival of the Arts, leads the countdown to the lighting of the cube, a state of the art audio-visual, two-sided screen that will tell passers by about all of the events of the upcoming city-wide festival.

“The Cube really represents the whole bringing-to-life the whole spirit of the Festival.  It’s a way that we on the Avenue of the Arts can bring the story of the artists creating the work,” Cambron said.

The Cube will be lighted 24-7 right on the corner of Broad and Spruce, with the audio turned down between 2 a.m. and 6 a.m. every morning. It is a permanent addition to the Kimmel and will be used after the PIFA to showcase events inside the performing arts center.

Reported by Karin Phillips, KYW Newsradio