BLUE BELL, Pa. (CBS) – The organization “Mission Kids,” based in Montgomery County, is taking to the airwaves with a public service campaign designed to send a message of hope to area children who may be victims of abuse.
The public service announcements are running throughout the region on Comcast and feature a boy on the basketball court and a girl in a computer lab.
“You have the power to write your future,” the narrator says in one PSA. “If you have a secret, people are ready to listen. Mission Kids: our mission is kids.”
Abbie Newman, Mission Kids‘ executive director, says the spots are designed to communicate a message of empowerment to the children.
“You do have hope,” Newman says the messages tell the kids. “You can go from being abused, whether it’s sexually or physically, to hitting the basketball for the game to being on the honor roll to having a full and wonderful life.”
Mission Kids provides a child-friendly interview setting to young victims of abuse.
The organization celebrated its one-year anniversary in October and has already conducted more than 400 interviews.
The Comcast Foundation and local businesses provided the financial support for the public service campaign.
Reported by Brad Segall, KYW Newsradio 1060.