PHILADELPHIA (CBS) – The “Please Touch” Museum has launched a new fundraising campaign designed to ensure the institution’s future.

Laura Foster, president and CEO of the Please Touch Museum, says the new museum has been an astounding success, far exceeding projections for the numbers of visitors it has received in its first two years.

“We are very strong operators,” she says.

But the museum’s fundraising fell short by $21 million when the museum reopened at its Fairmount Park location, and contributions have slackened because of the recession.

So, a new “Success and Sustainability” campaign has been launched for the museum’s long-term future.

“We have rolled that money that we didn’t raise when we were building the building into this new campaign going forward,” Foster told KYW Newsradio, “and we’re going to be going to lots of different kinds of individuals and organizations to support us.”

Reported by Karin Phillips, KYW Newsradio 1060.

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