NOW LIVE: Eyewitness News

New Beer Technology To Debut At Flyers Game

PHILADELPHIA (CBS) – Tired of long beer lines at the game? Well a new tap technology will make its Philadelphia debut at the Flyers game Tuesday night.

It’s called the “Bottoms Up Draft Beer Dispensing System,” and it can pour beers nine times faster than a typical draft system.

Comcast Spectacor spokesman Ike Richman says, “It’s a perfect pour every time, it pours in less than two seconds and you can do multiple cups at multiple times.”

Now you may be thinking the last thing a Philadelphia sports fan needs is nine times more beer – but think of how much faster the concession lines would move if they didn’t waste all that time pouring beer foam all over themselves.

As the name implies, the cups fill from the bottom up. Richman says it looks like magic, “But what actually happens is at the bottom of every cup is a magnet and the cup is placed on a metal dispenser. And when you press down, the magnet comes up, the beer fills up. When you lift the cup, the magnet comes back down and doesn’t allow any spillage.”

And here’s an advertising opportunity — that magnet from the bottom can be popped out and saved as a souvenir – just try not to collect too many in one sitting.

Reported by Jim Melwert, KYW Newsradio

Top Content On CBSPhilly

More from Jim Melwert

One Comment

  1. SteveThomas says:

    Bizarre. And how will a cup that costs five or ten times as much to produce affect the price of my beer?

  2. Ted Danson says:

    They don’t allow you to keep the cap when you buy a bottle of water, but they’ll allow you to get liquored up and keep a handful of magnets instead?

  3. jeff in mpls says:

    i can see the lawsuits now when some drunk fool swallows a magnet.

  4. bob says:

    Good beer can never be served in this fashion, unless you like swill.

  5. Anne Frankenstein says:

    I would like to see more Malt Liquor sold at the games with free baseball bat giveaways.

  6. Laynie D says:

    Hopefully, the fans won’t start winging the magnets around the arena and onto the ice.

Comments are closed.

More From CBS Philly

Getaway Guide To Iconic Carousels
Getaway Summer Slopes

Watch & Listen LIVE