CBS3 and The CW Philly Awarding $300,000 to Minority- and Women-Owned Businesses

CBS3 and The CW Philly are making a major investment in small businesses in our area, owned by and/or serving minority communities and/or women. Small Wins! will award a total of $300,000 in on-air advertising and cash grants to small businesses from Philly and its suburbs to Delaware, South Jersey, the Poconos and the Lehigh Valley.

“There is no doubt small businesses have suffered and they still need help,” said Brandin Stewart, President and General Manager of CBS3 and The CW Philly. “We at CBS Philadelphia are in a unique position to make a difference in the diverse communities we serve through initiatives such as Small Wins!”

CBS Philadelphia recognizes the pandemic has hit small businesses owned by minorities and women especially hard, with a higher percentage of them permanently closing in late 2020 and early 2021. CBS3 and The CW Philly developed Small Wins! to support small businesses that help communities thrive by contributing to increased property values, helping pay for municipal services and investing in local schools.

Over the course of the next year, small businesses may apply for Small Wins! by filling out an application and writing a short essay. Applicants’ essays will be rated by a panel of community leaders, and the highest-scoring small business will be awarded an advertising schedule valued at $25,000 airing on CBS3, the CW Philly and CBSN Philly and an additional $50,000 cash grant.  The first winning business will be selected on or about September 28, 2021, with additional winners being selected on or about November 15, 2021, February 15, 2022, and May 15, 2022.

To apply, please follow these steps:
  1. Fill out an application.  You can find a downloadable form here.
  2. Write a 500-word (maximum) essay answering 1 of the 3 questions listed in the rules.
  3. Send the completed application form and your essay to

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1. How to Enter the Competition:

(a) CBS Philly’s Small Wins Advertising Schedule & Grant Competition will begin on August 23rd, 2021 at 12:01am and end on June 30th, 2022 at 11:59pm. Competition is sponsored by CBS Philly (KYW and WPSG).

(b) CBS Philly’s Small Wins Advertising Schedule & Grant Competition is open to small businesses, as defined by, that are owned by or that serve women and minorities, operating within the Philadelphia DMA. Small business owners who are minors must have the approval of parent or legal guardian.

To participate in the competition, entrant will answer one of three questions listed below in five hundred words or fewer. Entrant must fill out an application form available at and email it along with the essay to

All entries must be RECEIVED by May 1, 2022 at 11:59pm.

(c) Entries will be accepted on a rolling basis until May 1, 2022 at 11:59pm. One entry per small business. Entry must answer one of these 3 questions:

Why is it important to be a woman-owned or minority-owned small business?

Or, How has your small business served women or minority communities?

Or, Why is it important to run a small business in the neighborhood where you live?

(d) Sponsors are not responsible for late, lost, stolen, mangled, misdirected, misaddressed, incomplete, or illegible entries.

Sponsors are not responsible for technical or computer failures, errors or data loss of any kind, lost or unavailable internet connections, or failed, incomplete, garbled or deleted computer or network transmissions, inability to access any web site or on-line service, or any other error or malfunction, or late, lost, illegible or misdirected entries. Entry materials that have been tampered with or altered are void. If the judges determine, in their sole discretion, that there is any suspected or actual electronic tampering with the Competition or if technical difficulties compromise the integrity of the Competition, the judges reserve the right to void the entries at issue and/or terminate the Competition and conduct a random drawing to award the prize among all eligible entries received as of the termination date. If the Competition is terminated due to tampering or technical difficulties prior to its expiration date, notice will be posted at If, for any reason, the Competition is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of Sponsor which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Competition, Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the Competition. Sponsor reserves the right to disqualify any entrant that tampers with the operation of the Competition or website or violates the Official Rules of the Contest.

By use of this website and by entering the Competition, you agree to the Station’s Web Site Terms of Use Agreement and to the use of your personal information as described in the Privacy Policy located at:

(e) Broadcasts are subject to preemptions and scheduling changes. If such changes occur, they will be posted on the CBS Philly’s website.

(f) Entry deemed made by holder of e-mail account.

(g) Odds of winning depend on number of eligible entries.

2. Eligibility Restrictions:

(a) The competition is open to small businesses operating within the Philadelphia DMA that are owned-by or that serve women and/or minority communities. Employees of CBS Philly (KYW, WPSG,, cbsnphilly), ViacomCBS Inc., other television and radio stations in the Philadelphia market, and their affiliates, subsidiaries and advertising agencies and their immediate family members and persons living in the same household are ineligible to participate or win.

(b) Viewers are eligible to win a CBS Philly competition only once every sixty days. Only one winner per household is permitted in any competition. Viewers are eligible to win a prize valued at $600.00 or more only once every six months.

(c) All entries become the sole property of Station and will not be returned. By entering, entrants agree to abide by these rules, and warrant and represent that their entry is their original work.

(d) Contestants are required to provide truthful information and the Station will reject and delete any entry that it discovers to be false or fraudulent. The Station will disqualify any entry from individuals who do not meet the eligibility requirements, and the Station will also delete any entry received from persons under the age of 13.


3. Prizes:

(a) From CBS Philly: 4 (four) advertising schedules valued at $25,000 each + 4 (four) grants valued at $50,000 each; each winner will receive 1 $25,000 schedule and 1 $50,000 grant; an advertising schedule includes the production of a commercial and that commercial airing on CBS Philly (KYW, WPSG, cbsnphilly and in a rotation that is valued at $25,000; the rotation/schedule of the winner’s commercial will vary depending on inventory demand

(b) Ad Schedule + Grant winners will be notified by email.

(c) Competition prizes are not transferable. Prizes may not be substituted for or redeemed for cash. Station reserves the right to substitute prize of comparable value.

4. Selection of Winners:

(a) Decisions of competition sponsors with respect to the contest are final.

(b) Winners will be selected on or about the following dates:

September 28, 2021, November 15, 2021, February 15, 2022 and May 16, 2022

(b) All entries received will be judged 75% on operating as a small business within the Philadelphia DMA, 15% on answering one of the three questions provided, and 10% on compliance with these rules. Judges, comprised of representatives of CBS Philly, community members and sponsors (if applicable), separately will rate the entries and the applications with the highest scores will be awarded the Ad Schedule & Grant. Four (4) winners will be named over the course of the 8/3/2021 – 5/1/2022 competition window.

(c) In the event of a tie, the essays with the same score will be re-judged on the same criteria by a different set of judges.

5. Conditions:

(a) Payment of all federal, state and local taxes are the sole responsibility of the winner and winners may receive an IRS Form 1099 or equivalent from Station.

(b) By participating in the competition, the winners (or, in the case of a minor, their parent/legal guardian) agree to have their name, voice, or likeness used in any advertising or broadcasting material relating to this contest, and to sign a publicity release, affidavit of eligibility and release of liability prior to acceptance of the prize. Prize may be awarded to the minor’s parent or legal guardian. By accepting the prize, each winner grants to Station the right to use the winner’s name, voice, picture and/or likeness for purposes of advertising and publicity in any and all media now known or hereafter invented, without further permission or additional compensation (except where prohibited by law). All expenses on receipt and use of prize are the sole responsibility of winner. Winners, by acceptance of their prizes, agree to release Station, CBS, their respective parents and subsidiaries, and their respective advertising, promotion and production agencies from any and all liability, claims or actions of any kind whatsoever for injuries, damages or losses to persons and property which may be sustained in connection with the receipt, ownership or use of the prize or while preparing for, participating in, and/or traveling to any prize-related activity.

6. Competition sponsors reserve the right to make changes in the rules of the competition which will become effective upon announcement.

7. Sponsor is not responsible for any typographical or other errors in the printing, the offering or the administration of the contest or in the announcement of the prize.

8. Failure to comply with the competition rules may result in a contestant’s disqualification.

9. To obtain a copy of the official rules and/or winner’s list, please email by August 31, 2022 to: