CBS 3 and The CW Philly 57 launched the stations’ 26th annual Joy of Sharing toy campaign benefiting children in need this holiday season. I

This year, individuals wishing to contribute can also donate to the cause by texting JOY to 41444. Please note: Message and data rates apply.

You can also make an online donation: CLICK HERE to visit a secure, online donation page for the Salvation Army.

The Joy of Sharing campaign collections began Friday, November 28th through Friday, December 19th.

Eyewitness News Anchors Chris May and Jessica Dean are requesting new, unwrapped toys for local children on behalf of the Salvation Army through through Friday, December 19th — when the stations wrap up the season with an all-day drive through drop-off.

All  CBS RADIO stations in the market will also join in the holiday tradition by collecting toys at their studios, participating in campaign events and promoting the drive on air.

Toys will also be collected at numerous locations throughout the Delaware Valley including a multitude of tree lighting ceremonies: The Moorestown Tree Lighting Ceremony in New Jersey, Monday, December 1st, the Rittenhouse Square Tree Lighting Ceremony in Philadelphia, Monday, December 1st, the East Passyunk Annual Tree Lighting Party in Philadelphia, Thursday, December 4th, the Blue Cross River Rink Winterfest Tree Lighting in Philadelphia, Friday, December 5th and the South Street Headhouse District Winter Wonderland on Sunday, December 7th.  Anyone stopping by the CBS 3 2014 Holiday Lights neighborhood tour can also bring along a toy.

Additionally, the Four Seasons Hotel Philadelphia will present Teatime in Wonderland where families are encouraged to bring a toy to benefit the initiative. The teas will be held every Saturday beginning November 29th in the elegant Lounge.  The Philadelphia Flyers will also support the campaign by collecting toys at the December 13th game against the Carolina Hurricanes at the Wells Fargo Center.  Additional information can be obtained by calling: 215-977-JOYS.

Additional 2014 Toy Drop Off Locations:

  • CBS 3 / The CW Philly 57 / KYW Newsradio 1060 studios at 1555 Hamilton Street in Philadelphia
  • 98.1 WOGL, SportsRadio 94 WIP, CBS Sports Radio 610 WIP, and Talk Radio 1210 WPHT studios at 400 Market Street, Philadelphia
  • Salvation Army locations at: 701 North Broad Street in Philadelphia, 915 Haddon Avenue in Camden, New Jersey or 400 North Orange Street in Wilmington, Delaware
  • Participating Wilmington University locations – Click Here For List
  • Participating Ashley Furniture Home Store locations – Click Here For List
  • Participating Delaware Valley Acura Dealerships locations – Click Here For List
  • Hand & Stone Massage and Facial Spa locations – Click Here For List
  • Participating Weis Markets locations – Click Here For List
  • The Four Seasons Hotel Philadelphia at One Logan Square
  • The Blue Cross RiverRink of Penn’s Landing at Market Street and Columbus Boulevard
    in Philadelphia


PHOTOS: Holiday Lights