By CBS3 Staff

PHILADELPHIA (CBS) — The NAACP is intensifying its campaign to reach Black voters in battleground states this election, including Pennsylvania. The goal of the Black Voices Change Lives campaign is to increase Black turnout by 5%.

In 2016, Black voter turnout fell for the first time in 20 years.

READ MORE: Police: 16-Year-Old Boy Shot Twice In Abdomen In West Philadelphia

The historic high was 66%, but in 2016, Black voter turnout fell under 60%.

“So, as a result of that, we have been investing heavily in both staff capacity, partnerships, data, so we can be ensured to have a metrically driven program in the turning areas that are important. It’s important for us to turn out the Black vote,” NAACP President Derrick Johnson said.

The NAACP has been using data to connect frequent Black voters with those who don’t vote as often to get them to the polls.

READ MORE: Philadelphia Helping Kids Beat Heat By Opening 56 Spraygrounds Early

For the latest on the election in the Philadelphia region, click here.


Stimulus Package Update: What Happens To The Economy Without A Second Stimulus?

‘A Total Loss’: Looting Continues For 2nd Night In Philadelphia Following Fatal Police Shooting Of Walter Wallace Jr.

MORE NEWS: 2022 Pennsylvania Primary: Oz, McCormick Prepare For Recount In Pa. GOP Senate Race

Philly Health Commissioner Urges People To Cancel Holiday Plans As City May Be Entering ‘Worst Period Of Epidemic’