By CBS3 Staff

PHILADELPHIA (CBS) — There’s no more grace period for drivers caught speeding on Roosevelt Boulevard. Beginning today, the Philadelphia Parking Authority will start issuing fines.

Any vehicle electronically clocked traveling more than 11 miles over the speed limit will be mailed a ticket. Violators face fines up to $150.

“The whole idea of the program is slow down. So even the fines are adjusted so that the faster you are going, the more you’re going to pay,” PPA Executive Director Scott Petri said. “So simply slowing down in and of itself is part of the message here.

The PPA says Roosevelt Boulevard is a unique road.

Because the boulevard runs through a residential area, the city says getting speed under control is one of its top priorities.