PHILADELPHIA (CBS/CNN) — Carl’s Jr. is testing out a cannabis burger to stay at the forefront of the CBD trend. The chain said on Wednesday that it will sell the Rocky Mountain High: CheeseBurger Delight burger at one location in Denver, Colorado for just one day (April 20, of course). The burger features a sauce infused with CBD, or cannabidiol, a non-psychoactive hemp derivative.

(credit: Carl’s Jr.)

“The new Rocky Mountain High: CheeseBurger Delight ties back to our core strategy of being the first to bring bold and unexpected flavors that are at the forefront of hot restaurant trends to a quick service menu,” Patty Trevino, senior vice president of brand marketing at Carl’s Jr., said in a statement. “From our early introduction into plant-based options to bringing the rare indulgence of truffles to our menu with the new Bacon Truffle Angus Burger, our customers have come to expect innovative and unique menu offerings, and we’re thrilled to be the first quick service restaurant to be testing CBD infused options.”

Man Threw Iguana At Manager Inside Restaurant, Police Say

Though the promotion is limited, it’s not a stunt. The burger chain is using the test to determine whether a CBD burger belongs on its permanent menu, said Trevino.

“It is something that feels right for the brand,” she told CNN Business. “We are all about innovation.”

Food, beverage and other consumer goods companies have been trying to figure out how to capitalize on growing interest in ingredients like CBD. Consumers are increasingly seeking products that offer an extra something, like increased energy or better gut health. CBD may fit the bill: Some studies suggest the CBD can help treat inflammation, pain, anxiety and seizures. Carl’s Jr. isn’t promoting any possible functional benefits of CBD, Trevino said.

Carl’s Jr. is hoping to please their customers, whom Trevino said tend to be interested in new trends. It’s also chasing “future Carl’s Jr. customers that are younger,” said Trevino. “They are more open to different flavors of products,” as well as benefits trendy ingredients may offer.

Female Student Reportedly Expelled For Kneeing Boy In Groin While In Girl’s Bathroom

The chain first decided to explore CBD in January, after introducing a product based on another trend. Earlier this year, the chain announced a plant-based alternative to its signature burger in partnership with Beyond Meat.

“I was sitting down with our head chef Owen Klein, and we were talking about trends,” Trevino said. After the Beyond Meat launch, they came up with a wish list that included a CBD product. “We looked at ourselves and said, you know what, let’s try.”

CBD is an attractive new ingredient for companies, but they have to act carefully because regulation around use of the ingredient is ill-defined. Hemp was legalized nationally last year as part of the Farm Bill, but the Food & Drug Administration still hasn’t decided how to regulate CBD products. In a March interview with Brookings Institution, former FDA commissioner Scott Gottlieb said it could take several years before the agency fully legalizes CBD for use in food products and dietary supplements.

Starting small, in a market where cannabis regulation is “really strong,” will allow Carl’s Jr. to figure out how to move forward. Testing CBD could give the company an edge over competitors, because most of its locations are in Western states, where recreational cannabis is legal.

Survey: Reese’s Peanut Butter Chocolate Eggs Are The Most Popular Easter Candy

Because Carl’s Jr. decided to test in just one location on one day, it was able to bring a product to customers very quickly. The chain partnered with Bluebird Botanicals, a Colorado-based company that sells CBD oil and capsules, for the test.

(©Copyright 2019 CBS Broadcasting Inc. All Rights Reserved.The-CNN-Wire™ & © 2019 Cable News Network, Inc., a Time Warner Company contributed to this report.)