PHILADELPHIA (CBS) – The Lore’s Chocolates factory tour is a Palm Sunday staple in Philadelphia, a once-a-year chance to see how chocolate is made. It’s an annual tradition that starts Holy Week.

The allure of Lore’s Chocolates is unmistakable. The shop opens its doors every Palm Sunday, the only Sunday of the year they churn out chocolate, and gives a  free tour of the facility.

On Sunday, the chocolate company welcomed scores of guests for a peek behind the cocoa curtain, even allowing them to make their own treats and hang out with the Easter Bunny.

(Credit: CBS3)

(Credit: CBS3)

“It’s fun. You come in to experience the aura, to experience what goes on,” Tony Walter, Lore’s Chocolates president, said.

(Credit: CBS3)

(Credit: CBS3)

Lore’s Chocolates is located at 34 S. 7th St. in Center City, just one block from the Liberty Bell.

The event was held from 12 p.m. to 4 p.m.