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PHILADELPHIA (CBS) — Elle is facing backlash after the lifestyle magazine shared a very misleading tweet in an effort to spark voter registration.
“Kim Kardashian and Kanye West are splitting up,” tweeted Elle Thursday afternoon. A link accompanied that same tweet, making followers and other Twitter users think that it would lead to an article about the impending end to the famed relationship.
Instead, the link directed users to a landing page prompting people to register to vote.
“So far in the primaries, women have beat long-time incumbents and created historic races, all while redefining what it looks like to be a woman in politics. And now you have the opportunity to vote for them, or whomever you choose, in the midterm elections,” writes the nonprofit When We All Vote.
When We All Vote is partnered with Rock the Vote and features well-known co-chairs, such as Michelle Obama, Tom Hanks, Lin-Manuel Miranda, Janelle Monáe, Chris Paul, Faith Hill, and Tim McGraw.
Elle is now facing a very strong response following the tweet.
With over 1,000 likes, nearly 800 retweets, and a bevy of comments in their thread, users are making it clear that they find the tweet “unethical.”
Some users even went as far as to block Elle’s Twitter.
Others were worried that it would validate the claims of “fake news” in relation to the media.
“Why use click bait for voter registration?” asked one Twitter user as she expressed concern over the tweet.