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Reebok Making Shoe Entirely From Corn

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PHILADELPHIA (CBS) – Many companies are shifting towards a more eco-friendly business.

Now Reebok is making a shoe entirely from natural products like corn.

This isn't the corn that ends up on your dinner plate; it's typically used to feed livestock.

After it's harvested, the corn is milled and fermented into a bio-based product that is eventually molded into a shoe.

It's durable and biodegradable.

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"How do you get rubber and plastic out of the process and replace it with natural things like corn," questioned Bill McInnis of Reebok. "The idea is to have a long-term commitment. We know it's the right thing to do, fundamentally makes sense to everybody in our company.

Twenty-billion pairs of shoes are produced annually and roughly 300-million end up in landfills.

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