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PHILADELPHIA (CBS) — Burger King is taking a shot at “IHOP” for temporarily changing its name to “IHOB ” to promote the debut of its new burgers.

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On Monday, Burger King changed its name to “Pancake King” on both Twitter and Facebook.

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Burger King does, in fact, serve pancakes for breakfast, but the dish is not what the chain is known for, as is the case for the burgers at IHOP.