By Alexandria Hoff

PHILADELPHIA (CBS) — The Philadelphia 76ers unveiled a special playoffs logo as part of their season long “Spirit of 76” initiative.

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The Sixers’ “Phila Unite” logo campaign begins as they clinched their first playoff berth since 2011-12.

The Sixers have shown off the playoff logo throughout the city in the past week, with  30-foot by 20-foot flag draped on Humphrys Flag Company, 50-foot by 50-foot banner on The Center facing I-95, murals throughout Philadelphia and more than 10,000 Sixers playoff logo decals given out by the team’s staff.

“The amazing ‘join or die’ flag of 1754 Ben Franklin’s design originally shown in the Pennsylvania Gazette,” said Matthew O’Connor of Humphrys Flag Shop in Old City .

4e92cbb21f474963b20ee7f3a21745cd Sixers Unveil Phila Unite NBA Playoffs Logo

Credit: CBS3

That chopped up snake was originally a political cartoon attributed to a young Benjamin Franklin. With a section marked for each colony or region at the time. It sought to show how survival against the British was not possible without unity–hence “join or die.”

“I think it’s really cool that the Sixers are using the join or die flag or the snake in general. The Union does it too, but definitely it’s a Philly thing,” O’Connor adds.

“The ‘Phila Unite’ campaign was thoughtfully developed for our fans and city over the past several years in anticipation of this moment, the moment when the 76ers returned to the NBA Playoffs,” said Chris Heck, Philadelphia 76ers President of Business Operations. “The energy in the Greater Philadelphia Area is electric right now and we wanted to rally together all of our fans from not only this region, but from around the globe. ‘Phila Unite’ pairs the rich and storied history of our city with the passionate, proud fans who we consider irreplaceable members of the 76ers family. We’re thrilled that this moment has finally arrived and look forward to watching the best fans in the world come together for the 2018 NBA Playoffs.”

All fans in attendance for Game 1 of the playoffs will receive a playoff T-shirt. For the second home game, all fans in attendance will receive a 12-inch by 13-inch “Phila Unite” rally flag.