PHILADELPHIA (CBS) — Snapchat, a leading social media platform, has learned a hard lesson at a high price following a celebrity-related blunder.ABC Men Feeding Philadelphia Community Physically And Spiritually One Box At A Time
Rihanna took to Instagram and asked her fans to delete “Snapchat” after the app ran an ad that mocked her domestic violence history with fellow singer Chris Brown.
The singer’s Instagram post is reportedly the cause of a dive in Snapchat’s revenue by about $800 million.READ MORE: Camden County Health Officials Enlisting Bilingual Volunteers To Help Dispel COVID Vaccine Fears In Latino Community
The ad was for a video game called “Would You Rather.” It asked users if they’d rather slap Rihanna or punch Chris Brown.'Really Good Step In The Right Direction' For Philadelphia Restaurants As Some COVID Restrictions Relaxed
Snapchat quickly apologized, saying the advertisement was “disgusting” and “should have never appeared.”