PHILADELPHIA (CBS) — The Super Bowl food fight continues as one Philadelphia Boston Market is showing off its Eagles Pride.

If you are riding along the Boulevard in Northeast Philadelphia looking for a Boston Market you may find it under a different name: “Philly Market.”

READ MORE: Triple Shooting In Kensington Leaves 2 Men Dead, Another Injured, Philadelphia Police Say

Boston Market at 6350 Roosevelt Blvd. (Credit: CBS 3)

It’s been a feud that began with donuts and has now taken over whole restaurants.

As the Philadelphia Eagles get set to take on the New England Patriots in Super Bowl 52, businesses in both Philly and Boston are showing no love for one another when it comes to food.

READ MORE: CBS3 Pet Project: Most Popular Pet Names In 2021

The feud reportedly began when a Philadelphia doughnut shop decided to no longer sell “Boston cream doughnuts,” at least until after the game.

ALSO READ: Eagles Take Flight To Minnesota

Boston retaliated with banning food famous in the city of Brotherly Love, such as the cheese steak and even Philadelphia Cream Cheese.

While many are anxiously awaiting this Super Bowl matchup, there is no shortage of team spirit, even when it comes to food.

MORE NEWS: Doylestown, Buckingham Township House Fire Leaves Man Dead

The Philadelphia Eagles take on the defending Super Bowl champion New England Patriots Sunday Feb 4.