PHILADELPHIA (CBS) — A local pretzel company is showing their support for the Eagles in the Super Bowl with a unique twist.

Philly Pretzel Factory has gotten in on the Eagles spirit by selling dog bone-shaped pretzels.

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Credit: Hadas Kuznits


“Philadelphia is the true story of the underdog. We’re going to be offering the underdog pretzel bones at all Center City locations from now until the party ends,” said Matt Hahn, manager of the Center City Philly Pretzel Factory on 11th Street.

Proceeds from the dog bone pretzels are also going to a good cause.

“Part of the proceeds are going to ‘Finding Shelter.’ It’s a no-kill animal shelter,” Hahn explained.

Hahn says since the new pretzel came out, he’s been doing a lot of explaining to customers.

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“I mean, from people that come in and look at it like, dog bone? What’s that? And then we tell them the story! Philadelphia’s been an underdog since Rocky!” he said.

The pretzels will also be available in Glassboro, New Jersey.

“We are all about supporting our local communities, we’re all about the underdogs, we love the fact that the Eagles are in there and we really believe in supporting the local animal shelters,” says Danielle Klein, who with her husband Kevin, own Philly Pretzel Factories in Glassboro and Lumberton, New Jersey.

The couple, who have their own rescue dogs, are sending a quarter from each $1 pretzel bone to the Gloucester and Burlington County Animal Shelters.

“I thought it was a great idea, I’m an Eagles fan of course and it’s something that will help the animals here in Gloucester County,” said Bill Lombardi, the director of the Gloucester County Animal Shelter.

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The stores will take orders for the soft pretzel bones between now and Sunday.