QUINCY, Mass. (AP) — Dunkin’ without the Donuts?
A new Dunkin’ Donuts store opening in the Boston suburb of Quincy is giving the idea a try, at least in name. Officials say the “next generation” store being unveiled Tuesday will be the first in the nation to be billed simply as “Dunkin.”READ MORE: Waterford Township Schools Closed After More Than 60% Of Staff Sickened Following Luncheon
But the chain’s signature doughnuts aren’t going anywhere. The restaurant will still serve the fried treats that have been a mainstay for the company since its founding in Quincy in 1950.READ MORE: Giant Supermarket Chain Opening 4 New Stores In Philadelphia, Hiring 700 Employees
The shortened name is part of a broader rebranding at several of the company’s stores. The Canton, Massachusetts-based company has been referring to itself as Dunkin’ in advertisements for years.
The Patriot Ledger reports the Quincy franchise also will pilot other new concepts, including multiple, high-tech drive-thru lanes.MORE NEWS: Philadelphia Officials Expected To Provide Update On Reopening Timeline Tuesday, Sources Say
(Copyright 2018 by The Associated Press. All Rights Reserved.)