By David Madden

NEWARK, NJ (CBS) — New Jersey is now committed to $5 billion in tax incentives in an effort to lure Amazon’s planned second corporate headquarters to Newark.

Will that make the Garden State’s bid successful?

That $5 billion is the lion’s share of a $7 billion tax break package that could lure 30,000 to 50,000 jobs to wherever HQ2 winds up.

Lyneir Richardson, with the Rutgers Business School in Newark, calls it a “beauty contest” involving over 200 bids from across North America (including Philadelphia and Camden), many of them far less discussed in public.

Lyneir Richardson with the Rutgers Business School in Newark. (credit: Rutgers Business School-Newark)

He suggests Newark might have a bit of an advantage, given Amazon already has a major presence there.

“That’s, and they have been a leading both corporate citizen and pro-active in Newark’s revitalization. So there’s some good precedent for Amazon seeing Newark as a possible home,” Richardson told KYW Newsradio.

Gov. Chris Christie has signed a measure guaranteeing the state’s commitment, but what about his successor, Phil Murphy?

“Once the new governor is briefed and really understands, I believe it’s something the new governor would support because of all the economic benefit developments over time,” Richardson added.

Amazon expects to make its decision sometime this year.