PHILADELPHIA (CBS) — Facebook is clamping down on so-called “engagement baiting.” In the future, users will be seeing less asks in their news feed for “likes” and “shares” and other actions.Waterford Township Schools Closed After More Than 60% Of Staff Sickened Following Luncheon
For example, “LIKE this if you’re a Pisces!” The company says this tactic seeks to take advantage of Facebook’s News Feed algorithm by boosting engagement in order to get greater reach.
The crackdown isn’t happening right away, in order to give publishers time to rethink their social strategy.READ MORE: Giant Supermarket Chain Opening 4 New Stores In Philadelphia, Hiring 700 Employees
“We will roll out this Page-level demotion over the course of several weeks to give publishers time to adapt and avoid inadvertently using engagement bait in their posts.”
There are some exceptions to the update. Posts that ask people for help, advice, or recommendations, such as circulating a missing child report, raising money for a cause, or asking for travel tips will not be adversely impacted.MORE NEWS: Philadelphia Officials Expected To Provide Update On Reopening Timeline Tuesday, Sources Say
Facebook’s goal is to make the content users see more “authentic.”