KING OF PRUSSIA, Pa. (CBS) – With Thanksgiving in the books, Black Friday shoppers have been out in full force across the Delaware Valley.

Many looking for a deal or just looking to hang out.

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Online shopping has certainly made a dent in retail sales but Ethel May and her daughter Erica are keeping their 15 year Black Friday tradition alive at the King of Prussia mall.

Erica says they started shopping at 1 a.m.

“And we will be here until the mall closes,” she said.

The mother-daughter duo is not messing around.

“We have matching sweatshirts that say “Never Stop Shopping,” they said.

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And one of the tools of their trade, a stroller, even though the kids are at home.

“The stroller is specifically our muscles. So this is what carries all of our packages and when we fill it all the way to the top we run it back out to the car.”

Ethel May says they get great deals but that’s not what Black Friday is all about.

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“It’s one day a year I get my daughter all to myself. No children, no spouses. It’s wonderful,” said Ethel May.

The Cherry Hill Mall was also just as packed.

“It’s really crazy in here, and there’s no parking,” said Melissa Maisenhelder, who adds that it’s worth it for the sales.

Janene Marchese and her daughter Lauren are just some of the roughly 100 million people taking part in the shopping tradition Friday.

The pair picked the Gloucester Premium Outlets as the place to score their savings this year.

“Everybody is pleasant in the stores. Everything is going well a little bit of a wait but that’s okay. Worth the wait for the discounts,” said Marchese.

While sales lure veteran Black Friday shoppers, a taste of the experience lured one newbie to the outlets.

“This is my first Black Friday out. It’s fun to be around everyone. Everyone is happy and stuffed from Thanksgiving…need to walk off our turkey,” said Jeannine Lamonica.

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