By Trang Do

PHILADELPHIA (CBS) – It’s the day Apple fans around the world have been waiting for, the highly anticipated launch of the iPhone X.

Rick Spence of Lansdale was one of a few dozen people who camped out overnight outside of the Apple Store in Ardmore’s Suburban Square. For an Apple fanatic like himself, it’s a tradition.

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“Really just being a part of the community, the Apple community,” he said. “It’s not just about buying tech, about buying the computers. It’s about family and the community that makes great devices.”

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The $1,000 phone is a complete design overhaul for Apple. Fans say features such as Face ID and a larger, more vibrant screen make it well worth the hefty price tag.

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“I’d say it’s the biggest redesign since the original iPhone,” said Max Morrison of Lewisburg. “It’s just fitting because it’s the 10th anniversary iPhone. So I figured it’s worth the wait.”

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Waiting overnight wasn’t necessary to get a phone, but many people did it for the experience.

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“It’s not just about the phone, it’s about the company we have here, we get to meet a bunch of like-minded people who are interested in the same things,” said Dean Berryman, who camped outside the Center City Apple Store.