PHILADELPHIA (CBS) — Philadelphia’s Center City District is launching a campaign that it hopes will do for retail shopping what restaurant week has done for dining out.
The slogan, “This is In,” is meant to evoke both “in fashion” and “in Center City.”READ MORE: Martin Luther King Drive Expected To Reopen To Vehicles In August
It will soon be on billboards and social media to capture shoppers looking for what Center City District Vice President Michelle Shannon calls “experiential retail.”
“We have more than consumer goods. We have an authentic and exciting shopping experience that you cannot get anywhere else,” she said.READ MORE: Community Recalls Memories At Historic St. Leo's Church In Tacony As Fire Crews Work To Determine What Caused Blaze
Business Insider estimates some 6400 stores have closed so far this year, nationwide, but the District’s president Paul Levy says Center City is doing better than many places with a retail vacancy rate of less than 5%. He believes there’s a place for bricks and mortar.
“We’re seeing a transition in retail. Those who are providing a really great, exciting experience, who merchandise well, they’re doing really well,” Levy said.MORE NEWS: Funeral For Slain Officer, Delmar Police Cpl. Keith Heacook, To Be Held Monday
Ironically, the announcement came on the same day retail-store-killer Amazon announced a search for a new corporate home, and Philadelphia said it would make a bid.