PHILADELPHIA (CBS) — The American Association for Cancer Research is partnering with Philadelphia Marathon as their title sponsor.
“We thought, putting running together with trying to raise dollars to fund really important cancer research was a beautiful partnership,” said Mitch Stoller with Philadelphia based AACR.
Officials say this three year sponsorship is about more than just slapping their name in front of the marathon, they say this relationship will be helpful for both sides.
“It provides us the opportunity to try to make this the largest run in the country that’s dedicated to raising funds for cancer research,” said Stoller.
Stoller says their partnership will do is help grow the race through their network, Runners for Research.
“We’re really hoping to raise hundreds of thousands of dollars in new revenue for the organization and lots of great exposure for our organization, which is desperately needed,” said Stoller.
Along with the new signage, runners and spectators will also notice a big change to the half marathon course, something also made possible by the partnership with the AACR.