PHILADELPHIA (CBS)–Bensalem police are searching for the man wearing a Dallas Cowboys hat who’s accused of stealing large amounts of baby formula.

It happened on July 30 around 1:39 p.m. at the Target on Rockhill Drive.

Police say the suspect exited the store without paying for numerous bottles of Similac Formula.

He’s seen fleeing in an older red pick-up truck.

“This criminal has hit numerous times in our area and we need to identify him before he steals again,” police said in a news release.

Anyone with any information is asked to call police at  (215) 633-3719.