PHILADELPHIA (CBS) — The Philadelphia Health Department hopes to reduce the number of child deaths, illnesses and injuries, in just three years, with a new campaign aimed at a small number of avoidable risks.
The effort should eventually lead to healthier adults, as well.READ MORE: 4 People Injured In West Philadelphia Quadruple Shooting, Police Say
Health Commissioner Tom Farley says the campaign, called “Running Start Health,” begins with common children’s health problems, sleep-related deaths, delayed development, injuries, asthma, lead exposure, and obesity.Philadelphia School District Postpones Plans To Push Back School Start Times
“These are selected because they represent the major causes of disease or mortality in children or they represent early markers for major causes of disease and mortality in adults,” he said. “They’re also selected because they’re measurable and they’re things that we think we can change by the year 2020.”
Farley says by eliminating just a dozen risk factors, such as unsafe sleeping or unhealthy diet, they city can lower the occurrence of the problems.
No new spending is needed, Farley notes, just a re-focusing, and buy-in from every agency in the city working with kids.MORE NEWS: Robert Atkins Charged In 1991 Cold Case Murder Of Joy Hibbs In Bucks County
“It’s really a very ambitious goal,” he said. “The city can’t do it alone. We need to have this be a broad-based community effort.”