By Kim Glovas

PHILADELPHIA (CBS) — PNC Bank is throwing its support and its money behind the Children’s Village School on North 8th Street. The “PNC Grow Up Great” campaign kicked off recently and it’s a multi-million dollar bilingual initiative.

PNC staff helped stock shelves at Children’s Village with dozens of new books in English and Spanish. Mary Graham is the school’s executive director.

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“We also just received ten iPads and a huge grant of $25,000 to go with that,” Graham said.

This effort includes a new kickstarter type of funding. Hugh McStravick is PNC Vice President of Client-Community Relations.

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“It’s part of the $5-million contribution that we’ve made to DonorsChoose over the next two years, where we will be funding a matching gift program,” he said. “For every dollar that someone gives to a head start project, PNC will give a dollar.”

$5,500 in DonorsChoose.org gift cards were given to Children’s Village for teachers to use for new projects.

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