PHILADELPHIA (CBS) — Starting today, kids in all Philadelphia public schools can choose a breakfast option developed by student entrepreneurs.
In the cafeteria at Comegys Elementary, kids for the first time are trying apple-cranberry cakes called Rebel Crumbles.READ MORE: Police: Body Found In Ocean Off New Jersey Identified As Man Missing For 4 Days
Sixth-grader Diamond Rouse approves, “because it’s healthy.”
The cakes are now available in all 235 district schools. They were created by seven Philadelphia high schoolers and they’re produced by an outside bakery.READ MORE: CBS3 Pet Project: As Halloween Approaches, Remember Not All Dogs Will Enjoy Wearing Costumes
Junior Trecia Gibson from Parkway West High School says the challenge is getting kids to put them on their breakfast trays.
“Usually children will choose French toast sticks over Rebel Crumbles. So we’re trying to convince them that Rebel Crumbles are also good.”
A nonprofit called Rebel Ventures oversees the production, and the student entrepreneurs earn $7.25 an hour and up.
Rebel Ventures co-founder Jarrett Stein says watching whether kids choose Rebel Crumbles or French toast is a real-life marketing lesson.
“We’ll take this first data point, and we’ll just figure out how, given where we’re at at the beginning, can we improve to make sure kids are eating fruits, whole grains, healthy deliciousness.”MORE NEWS: AIDS Walk Philly, Region's Largest HIV Awareness Event, Underway At Art Museum
Gibson says the marketing and business experience is invaluable, because she wants to run her own business someday.