PHILADELPHIA (CBS) — A new ‘green movement’ for January is starting to make it’s way to America from across the pond.
The ‘Veganuary’ campaign, developed in the United Kingdom aims to have consumers cut animal products from their diet for the entire month of January.READ MORE: Allegations Of Sexual Misconduct Involving Ocean City Beach Patrol Members Under Investigation
“Going vegan is one of the most effective things you can do to help the environment,” said spokeswoman, Clea Grady.
She said you can dramatically shrink your carbon footprint by giving up meat, milk and cheese.
“Animal agricultural is one of the main causes of climate change,” she said. “It is the leading cause of deforestation.”READ MORE: Multiple Faiths Joining Forces To Combat Philadelphia's Rising Gun Violence
And she said by saying no to beef, you could save thousands of gallons of water.
“There is as much water used in making one single hamburger, as you would if you showered for a month solid.”
The idea spawned from the ‘Mo-Vember’ fundraiser, where men grow facial hair and collect money for prostate cancer research.MORE NEWS: 2 Mothers, Babies Rushed To Hospital After Being Rescued From Burning Frankford Apartment Building, Officials Say