2016's Most Coveted Holiday Toy Is Flying Off Shelves And Reselling For Thousands

PHILADELPHIA (CBS) – There was Furby, there was Tickle Me Elmo, and this year the most coveted Christmas toy is… Hatchimals.

Hatchimals are Furby-like as it is a little bird "hatching" from an egg.

Former 'QVC Queen' Lisa Robertson Opens Up

Never heard of it? Well this toy is dominating the holiday toy market.

Bloomberg reports stores have created wait-lists for the $60 toy created by Spin Master Corp.

When you go to the Hatchimals website, there is message actually explaining how popular the toy is, and telling consumers they should consider a rain check:

"The consumer response to Hatchimals has been extraordinary, exceeding all expectations. Some of our first shipments have already sold out. While additional product will hit retail shelves in November, we anticipate this inventory will also sell out quickly. We have increased production and a whole new batch of Hatchimals will be ready to hatch in early 2017. This is a special season and we don't want anyone to be disappointed, nor do we support inflated prices from non-authorized resellers. We are working on creative solutions to help kids and their parents withstand the wait. In the interim, some retailers are developing pre-sale and/or rain-check programs for redemption in January. We will continue to update with program details as they become available."

The reason behind the toy's popularity? The creators reportedly were inspired by the popularity of online unboxing videos.

"We thought, 'Wouldn't it be cool instead if you opened it, something itself would come out?' That evolved to the idea of an egg," explained James Martin, the company's senior vice president for marketing.

Man Dissolves After Falling Inside Acidic Hot Spring At Yellowstone National Park 

The toys have flown off stores' shelves and sold out online.

Martin says, "No one could've predicted these numbers."

The demand for Hatchimals has gotten so great, some are being auctioned for thousands on eBay Canada.

But parents, before you really break the bank, Spin Master confirms that they have escalated production and Hatchimals should be back in stores this month.

Nearly 140M Shoppers Expected To Hit Stores Thanksgiving Weekend 

The company is also reportedly working to expand its Hatchimal lines.