By Kim Glovas

PHILADELPHIA (CBS) — Not sure if it’s just a coincidence, but the National Funeral Directors Association is holding its annual convention at the Convention Center this week, just in time for Halloween.

Fifty seven hundred funeral directors from across the country and around the world are in town to see what’s new in the funeral industry.

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Hopeton Brandford from Los Angeles says one of the newest trends is jewelry to remember a loved one.

(credit: Kim Glovas)

(credit: Kim Glovas)

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“Bright minds are coming up with these creative ideas where mom dies or your spouse dies, and you can walk around with a necklace that has an ash or a thumbprint, it’s just combining marketing and business savvy with caring for those folks at this particular time of their lives.”

(credit: Kim Glovas)

(credit: Kim Glovas)

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The break out sessions include using Twitter in the funeral business, creating funeral rituals for those who don’t want religious ceremonies and dealing with families and different types of grief.