By Cherri Gregg

PHILADELPHIA (CBS) — Thousands will converge on North Central Philadelphia for the 10th annual Jazz on the Avenue Festival is next week. Ken Scott is President of the Beech Companies said they are looking up in the city, growing stronger.

“It was an area of the city that was the highest in crime and poverty and since then we’ve built thousands of new homes.”

The 26-year-old group has invested millions into the area around Cecil B. Moore and Broad Street, they launched Jazz on the Ave ten years ago to get folks in the region to come back every year.

“To show off the area so people would know it’s not what it used to be.”

They’ll block off Cecil B. Moore from Broad to 17th for two stages of entertainment, food trucks, a kid zones and vendors. They even moved the date, to give those in town for the DNC a chance to check it out.

“To say- hey I’m interested in living here, I’m interested in investing in the business.”

The event is July 30 from 12 to 8:30 with free performances, including Jeff Bradshaw, Tony Rich Project, Jaguar and Kim Burrell.