Social Network Extends Video Lengths On 2 Platforms
By Melony Roy
PHILADELPHIA (CBS) -- Video is king on social media these days with Snapchat, Facebook, and YouTube battling it out for time spent on their site.
In an attempt to catch up with its competitors, Twitter is extending its video lengths and also making changes to Vine- its video sharing platform.
Twitter users can now post videos that are up to 140 seconds long-- an increase from its previous 30 second limit.
The move is part of the company's efforts to attract more users, some of whom feel confined by its limits on the length of tweets — as well as videos.
The video update also extends to Vine. The company says that starting with a "small group"-- select creators will be able to incorporate longer videos into their 6-second Vines.
The network also launched an app called Twitter Engage for those it calls "influential creators." It's designed to help them engage with their fans.
According to research firm eMarketer, digital video advertising spending in the U.S. should reach $9.84 billion this year--- up from 7.6 billion in 2015.
