By Ian Bush

by Ian Bush

PHILADELPHIA (CBS) — The latest marketing push from the country’s third-largest wireless carrier involves weekly thank-you gifts like free food and movies — and also ownership of a chunk of the company.

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T-Mobile CEO John Legere says he wants to give customers “a good thanking.”

“Not a coupon, not a half-off. Get dinner, dessert, and a movie — all three, totally free,” he said.

Domino’s, Wendy’s, and Vudu streaming are included in the promotion for the launch of what they’re calling T-Mobile Tuesdays, which will feature recurring and different incentives and contests every week. Customers can cash in using the app (for iPhone and Android) or website.

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“$31.49 of free stuff just this week,” said Legere.

Primary account-holders now own a share of T-Mobile stock.

“No publicly traded company has ever done this before,” Legere continued.

New customers can get in on it too, and referrals will get existing subscribers another share of common stock. It’s been trading above the $40 mark for about a month.

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Fourth-place Sprint also has launched a new salvo, having poached the ‘Can Your Hear Me Now’ guy from Verizon for use in its own commercials touting reliability and savings.