By Paul Kurtz

PHILADELPHIA (CBS) — Southern New Jersey power broker George Norcross is leading an effort to breathe new life into youth athletics in Camden.

The Chairman of Cooper University Health Care says a comprehensive youth organization is, for the most part, extinct in Camden. So he’s announced the creation of the Camden Health and Athletic Association, a nonprofit group infused with $1-million in foundation and corporate funding to help boost existing recreation organizations, create new athletic and health-related programs, new fields and uniforms.

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Norcross says the next step is getting the word out.

“In the next week, every household in the city is going to get a letter from us,” he said, “telling them about this organization, about what we’re trying to do and asking for them to get engaged.”

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Camden County police and sheriffs officers have offered to lend a hand as coaches, umpires, referees and monitors.

In addition, the Camden County Board of Freeholders will conduct an assessment of all athletic facilities and fields in the city.

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