By Mike DeNardo

PHILADELPHIA (CBS) – Selection Sunday is this weekend, and the eyes of basketball’s bracket-busting world will be on Philadelphia in two weeks, when the NCAA’s East Regionals come to town.

One of the Final Four teams will emerge from the Wells Fargo Center.

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It’s not unusual for the NCAA tournament to pass through Philadelphia. Larry Needle, the executive director of PHL Sports — that’s the former Sports Congress — says Philadelphia has hosted the second-most NCAA tournament games ever, behind Kansas City.

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We don’t know which teams will play here, but Needle says loyal fans will pack the Center:

“There are lots of road trips going on. Lots of students, lots of fans making the trip, following their team wherever they go.”

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He says the tournament will attract 17,000 visitors and hundreds more media, requiring 10,000 hotel room nights and generating an $18 million slam-dunk for the region’s economy.