PHILADELPHIA (CBS) – Researchers conducted a study to determine the price differences male and female shoppers face when buying similar products.
The Department of Consumer Affairs analyzed nearly 800 items and compared the prices of the men’s and women’s products.
The study found that girls’ toys cost 7 percent more than boys’ toys; girls’ clothing costs four percent more; women’s clothing costs 8 percent more than men’s; and female’s personal care products cost 13 percent more than men’s personal care products.
Researchers say in all but five of the 35 product categories analyzed, products for female consumers were priced higher than those for male consumers.
Across the entire sample, the study found that women’s products cost more 42 percent of the time, while men’s products only cost more 18 percent of the time.
All in all, the study suggests that women are paying thousands more over the course of their lives to purchase similar products.
The DCA conducted the study in New York City across several industries and included more than 90 brands.