PHILADELPHIA (CBS) — The country’s third-largest wireless carrier is making a play to woo customers from Verizon and AT&T- and it’s all about streaming video.
John Legere, the hoodie-wearing, Red Bull-slugging, and often-swearing T-Mobile CEO enjoys his reputation as a market disrupter.READ MORE: Wind Advisory In Effect For Philadelphia Region As Gusty Winds Expected To Be Weather Threat After Rain, Snow
“Dumb and dumber have customers right where they want them,” he says.
What Verizon and AT&T don’t have, he says, is this:
“You can stream video without using any of your high-speed data bucket.”
From Netflix, Hulu, HBO, Showtime, and 20 other services… How does T-Mobile make it free?READ MORE: Philadelphia Animal Shelters, At Or Near Capacity, Hope Betty White Challenge Leads To Forever Homes
Legere says they “optimize quality” at 480p for small-screen mobile viewing — even though most smartphones can go higher-def than that.
“DVD quality or better. For example, on a device, when you’re holding it in your hand, it’s not even discernible.”
Legere stresses the ‘BingeOn’ feature can be turned off. And when you’re mirroring to a big screen, say with a streaming stick that’s not on the mobile network but on Wifi, the Wifi (and higher-definition video) takes over automatically.
Customers will need T-Mobile’s 3GB data plan or better to qualify.MORE NEWS: MLK DAY: Events, Days Of Service In Honor Of Martin Luther King Jr.