PLANO, TX (CBS) – Doritos has unveiled new limited edition, rainbow-colored chips in partnership with the ‘It Gets Better Project’ to support the lesbian, gay, bi-sexual and transgender community.
Doritos announced the new product Thursday and consumers who donate $10 or more to the It Gets Better Project will be mailed a bag of Rainbow Doritos.READ MORE: 17-Year-Old Latif Williams Turns Self In For Alleged Murder Of Temple Student Samuel Collington
“With Doritos Rainbows chips, we’re bringing an entirely new product experience to our consumers to show our commitment toward equal rights for the LGBT community and celebrate humanity without exception.” said chief marketing officer, Ram Krishnan.
— Doritos (@Doritos) September 17, 2015
The goal is to raise funds for the organization that supports LGBT youth around the world. It Gets Better supports teenagers who have been bullied for their sexual preferences.
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— Kevin Fallon (@kpfallon) September 17, 2015
Find out more about the ‘It Gets Better Project’ on their website.Jayson Tatum Leads Celtics Past 76ers, 88-87