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Online Mega-retailer Aims To Offer One-click Shopping With New 'Dash' Button

PHILADELPHIA (CBS) – Just days after Amazon announced its newest feature, Amazon Home Services, the company is now looking to make ordering everyday necessities as easy as clicking a button.

Amazon Prime members can now access a free shopping feature called "Dash."

When you're ready to purchase an item, you click the button and the order goes straight to your cart.

Several brand-names already have their own Dash buttons, including Tide detergent, Gatorade and Kraft.

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