By Ian Bush

By Ian Bush

PHILADELPHIA (CBS) — Apple has just unveiled its Watch, but could watching TV soon involve the company?

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KYW tech editor Ian Bush reports it’s the latest planned offering for cable cord-cutters.

You’d be able to channel-surf CBS, ABC, and FOX, along with HBO — and maybe ESPN and about 20 other live channels which you could stream on an iPhone, iPad, or Apple TV.

“There’s a pretty significant market for folks who don’t want to pay a $100 cable bill for a whole bunch of channels they’re never going to watch.”

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Keach Hagey first reported the story in The Wall Street Journal.

“But they do want to watch TV and they want to watch it over the Internet and might be willing to pay half that for a suite of over-the-top services, and Apple could be one of them,” said Hagey.

She expects Apple to announce a bundle this fall, priced around $35/month — plus you’d have to pay for broadband, of course. But negotiations continue, and Hagey reports a spat between NBCUniversal and Apple means for now the peacock network, USA, and Bravo wouldn’t be part of the package.

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Sling TV, a similar service from Dish Network, starts at $20 but doesn’t offer the broadcast networks.