By Jim Donovan: Target has sliced the minimum online purchase to qualify for free shipping in half to $25.
Target said free shipping is now available to all online orders coming from the continental U.S. or from military postal facilities. The company says handling fees may still apply to some orders.
Target began offering free shipping for Target.com orders worth $50 or more in June, and it offered free shipping on all items over the holiday shopping season. Target also provides free shipping on most online purchases for shoppers who participate in its REDcard loyalty program.
Amazon offers free shipping in the U.S. for some items when the value of the order exceeds $35, for those without a free-shipping Prime membership.
Customers who order more than $50 worth of merchandise from Wal-Mart Stores Inc.’s website can get free shipping if they’re willing to wait six to eight days for delivery.
Amazon Prime customers can get free shipping on many items, and so can members of services like Overstock.com if their orders are large enough. Those programs charge an annual membership fee: $99 a year for Amazon Prime, and $19.95 for Overstock.com.