By Chelsea Karnash

PHILADELPHIA (CBS) – With Valentine’s Day fast approaching, a Fairmount salon will be showing love for children with cancer by hosting a fundraiser for Locks of Love.

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Every Heard, the founder of aMUSEment EVents, a women’s art collective, says the idea came about when she decided to part with her own locks for charity and turned to Dena Epstein, the owner of Lather Hair Studio, to do the deed.

“I said I was finally ready to part with my hair,” Heard says. “Dena was my first choice to liberate my strands!”

Dena, who is also part of Heard’s artist group, decided to host a full day fundraiser for Locks of Love, a charity that makes wigs for sick kids who have lost their hair. Three other female musicians who are part of aMUSEment EVents signed on to donate 10 inches of hair, and then Dena decided to take it a step further and donate 50% of the proceeds from each haircut given on February 12th to the charity as well.

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But the fundraiser doesn’t stop at one charity. The ladies of the collective are now trying to raise some money for the Brewerytown neighborhood, too. They’re looking for real estate and other types of companies to sponsor the event and “invest in the communities that they are gentrifying.”

“We have sponsors who are matching funds,” Heard says. “However, these matched funds will be donated to a specific Brewerytown project through the Fairmount CDC, as Dena wants to help her community flourish. It’s a ripple-effect double fundraiser.”

The event is open to the public, too. Anyone wishing to donate at least 10 inches of hair to Locks of Love or get a haircut on February 12th can make an appointment by calling 215-765-2202. Heard says there are plans to have a photographer on site for before and after photos, refreshments from Rybrew and maybe even a couple musical performances.

“Two great causes, one great day,” she says.

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For more information on the event, visit the Facebook page.