By Justin Udo
PHILADELPHIA (CBS) — There’s a new sign lighting up Market Street East in Center City, Philadelphia.READ MORE: 'Arrow Came In As An Owner Surrender,' Now Has New Job With Lower Southampton Police Department
Part of the redevelopment of Market Street is a 14-foot-high digital sign at the corner of 7th street, on top of the Lits building.
“The whole purpose of this project was to find a new revenue source,” says Paul Levy with the Center City District.READ MORE: Philadelphia Residents 'Getting Swarmed' By Illegal ATVs, Street Bikes Prompts Emergency Meeting With City Leaders
Levy says this ad-friendly digital motion graphic sign is the largest in the Mid-Atlantic region.
“This revenue source is going to light this building not simply at the top but light the entire historic facade. This revenue source is going to help the Gallery do a lot of their rennovation — it is helping East Market Street,” Levy says.MORE NEWS: COVID In New Jersey: Gov. Phil Murphy Wants All Schools In State To Have In-Person Instruction
Officials plan on expanding the sign so that it stretches to 8th street.