By Dr. Brian McDonough, Medical Editor
PHILADELPHIA (CBS) – As if politicians don’t have enough tricks to try and get us to vote for them, soon they will be armed with a study reported at the Acoustical Society of America meeting.READ MORE: WATCH LIVE: Pennsylvania Horticultural Society To Preview Plans For 2021 Philadelphia Flower Show
What they found is that voice characteristics can impact what people think of politicians.
According to the research, leaders who are perceived as dominant demonstrate different voice characteristics than those who seem benevolent.READ MORE: Firefighters Save Bride's Wedding Dress After Fire Breaks Out At Normandy Farm Hotel In Blue Bell
According to the UCLA scientists, listeners’ perceptions of leaders’ voices seemed to depend on range of pitch and voice frequency.
Wider range of pitch and lower frequency left a more threatening impression, while leaders with narrow range of pitch and higher frequency were perceived as calmer and more sincere.MORE NEWS: WATCH LIVE: Philadelphia Officials To Provide COVID-19 Vaccination Program Update
By the way…it does not seem to matter what languages are spoken. The impact is the same.