By John Ostapkovich
PHILADELPHIA (CBS) — Not many companies are going to take over the world the way Google has, but now you can access the business savvy of two men who helped make it so.
The book How Google Works is not about its search algorhythms, but offers a front row seat to its management principles. That’s according to co-author, Philly native Jonathan Rosenberg, a former senior V.P.
The book mimics the creation of a start-up company today with lessons that can be adopted by existing larger firms if they buy into the underlying, earthshaking change in the business world.
“The internet has really democratized the tools of production in a way that engineers can do a great deal more in very small teams. Creating a new business today and connecting people with information in creative ways can be done by much smaller teams.”
As long as those teams are steeped in the firm’s “culture,” which is to say everybody’s on the same page in terms of what they’re trying to accomplish, and how.
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